To help you understand what a blog is, let’s first address the difference between a blog and a website.
A blog is a website.
There are tons of websites littered around the internet today, but not all websites qualify as blogs.
Are you confused? Let me clarify…
A blog is focused on the regular creation and distribution of content.
Content posted on blogs is usually based on a specific topic or industry the blogger is passionate about.
A blog is regularly updated with new content, it’s less formal than a traditional website, and readers can typically interact with the content by leaving comments.
The Huffington Post, Perez Hilton, and The Pioneer Woman are all examples of blogs.

A website, on the other hand, is static.
It’s focused on communicating a product or service and it’s more formal.
Visitors cannot interact with the content.
Most businesses today have a website.
Plumbers, lawyers, dentists, landscapers, and business coaches all have a website.

The primary goal of a website for most businesses is to provide contact information and address common questions and concerns.
Where things get a little tricky is when a website has a blog.
Many businesses have a website to sell their product or service and their website includes a blog where they post regular content related to their product or service.
For example, a landscaper with a website may decide to add a blog and start posting regular content that educates their ideal customer on landscape related topics.
That content will attract their ideal customer and generate leads for the business.
River Pools & Spas is a perfect example of a website with a blog.

They added a blog to their website in an effort to generate more leads and they are now nationally recognized as the expert and authority on pools.
It’s been a very lucrative marketing strategy for their business.
Blogging has now become such a successful way to generate online traffic that most businesses have a blog on their company website.
Businesses invest heavily in content creation and develop robust content strategies for building their blog content.
Good one
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